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MESHEK
Mishkei Hadarom is a regional economic organization that helps its members develop both economically and socially while ensuring a fair return on their capital (the members' investments) over time.
The company was established in 1947 by 42 kibbutzim, 14 cooperative moshavim, and 3 workers' moshavim.
Today, the organization consists of 59 members from Be'erot Yitzhak and Galgal in the north to Zikim and Beit Guvrin in the south.
Key Activities of Mishkei Hadarom:
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Mishkei HaDarom Complex, which includes 4 factories at the Mesmiah Junction.
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Beit Aminadav in Tel Aviv.
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Real estate initiation and development in the communities of Mishkei HaDarom, aimed at maximizing the value of their properties.
Scope:
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Characterization
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Brand identity
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Brand book
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Style guidelines
Mishkei HaDarom
2024-2025
Associations
Color Palette
The choice of cool colors is intended to connect the brand to urbanity and innovation.
The blue colors convey dynamism, technology, and modernity, strengthening the connection to large cities and the advanced developments they represent.
The choice of cool colors is intended to connect the brand to urbanity and innovation.
The blue colors convey dynamism, technology, and modernity, strengthening the connection to large cities and the advanced developments they represent.
Moodboard
chosen concept
The chosen logo concept visually distills the company's renewed DNA: the fusion of agricultural roots with urban momentum.
The graphic symbol integrates two worlds: On one hand, the parallel lines resemble furrows in a plowed field, representing the values of settlement and the strong foundation from which we grew. On the other hand, the overall shape forms a roof and home structure pointing upward, symbolizing the future, growth, and our entry into the realms of real estate and major cities.
The blue color palette and stable typography convey reliability and professionalism, illustrating how we bring 'Kibbutz values' into the heart of urban centers
