tzabar tech
We had the privilege of leading the strategic branding process for a company operating at the forefront of innovation in Agritech, Foodtech, and water management.
The branding we developed was designed to distill and reflect the company’s advanced technological DNA, which integrates artificial intelligence, robotics, and cutting-edge resource management methods.
The new brand language clearly communicates their ambitious vision: introducing innovation to increase productivity, positioning the region as an influential hub combining academia and industry, and creating sustainable economic value and profit. We are proud of the result, which amplifies their market presence.
Scope:
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Characterization
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Brand identity
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Brand book
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Style guidelines
tzabaR KAMA
2023
High-tech | Research | Agriculture | Industry | Foodtech | Technology | Water | Leaf | Drop | Crop | Open Space | Tractor | DNA | Dots (Information Movement) | Chips
Associations
Niche - Parallel Companies
The color palette was carefully curated with a desire to maintain a deep-rooted connection to the earth and soil, reflecting the crops and water sources that nourish the entire ecosystem. The selected shades express the visual richness of open agricultural fields and the infinite variety nature offers, creating a sense of growth, freshness, and stability
The choice of cool colors is intended to connect the brand to urbanity and innovation.
The blue colors convey dynamism, technology, and modernity, strengthening the connection to large cities and the advanced developments they represent.
Color Palette
Moodboard
Initial alternatives
chosen concept #06
The chosen logo reflects the fusion of traditional agriculture and technological innovation.
The name connects deep roots with progress ("Tech"), while the graphic symbol—a leaf-like shield formed by geometric field plots—represents the core sectors of Agritech and Foodtech.
The color palette combines earthy greens and browns with technological blues and turquoise, highlighting the focus on smart water management. This design communicates the vision of integrating advanced solutions into agriculture to create sustainable economic value
