
speedlifter
The development of a remote-controlled crane for JMG began with a deep exploration of operator needs in
congested industrial environments. The initial phase focused on concept creation, emphasizing maneuverability, safety,
and compact dimensions.
Early design ideas were translated into hand-drawn sketches, allowing for rapid visualization of different configurations. These sketches evolved into detailed CAD models, leading directly to the construction of a functional prototype.
This prototype integrated essential hydraulic and electronic systems to simulate real-world usage. Several rounds of testing were conducted with the JMG team in Italy to evaluate ergonomics and remote control responsiveness. Feedback from these tests guided significant refinements, combining innovative design with practical functionality.
Scope:
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Characterization and research
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Schematic structure development
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2D design concept development
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3D detailed model
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Prototype production files
JMG
2010-2012


starting point


structure & form

structure & form
Our configuration represents a strategic convergence of form and function.
Driven by the principles of manufacturing simplicity, seamless assembly, and accessible maintenance,
we have moved beyond the rigid, utilitarian norm. Unlike the disjointed, boxy profiles typical of traditional machinery,
our design offers the high visual impact of a complete, convex product.
It is a unified, rounded entity that commands attention—proving that industrial efficiency is best achieved through a sleek, sophisticated, and continuous silhouette."
chosen concept




























